The Lahore Chamber of Commerce & Industry (LCCI) and the All Pakistan Outdoor Advertisers Association (APOAA) have agreed to strengthen mutual cooperation and collaboration in order to promote the interests of the outdoor advertising industry.
The President of LCCI, Mr. Faheem-ur-Rehman Sehgal, hosted a lunch in honor of APOAA Founder and Chairman Mian Muhammad Rafique and his delegation. An eight-member delegation of APOAA, led by Founder and Chairman Mian Muhammad Rafique met and held detailed discussions with the LCCI leadership.
During the meeting, President LCCI appreciated the formation, vision, and commitment of APOAA. He commended the efforts of Founder and Chairman Mian Muhammad Rafique and assured full support from LCCI, stating that the Chamber stands ready to cooperate with APOAA at all times.
Founder and Chairman APOAA, Mian Muhammad Rafique, expressed his gratitude and reaffirmed APOAA’s commitment to working closely with LCCI. He emphasized that the outdoor advertising industry considers itself an integral part of the Chamber, and that all key interests of the sector are closely linked with LCCI, making their protection and promotion essential.
Both sides also agreed, in principle, to sign a Memorandum of Understanding (MoU) to formalize and further strengthen cooperation between the two organizations.
