TDAP Delegation Visits APOAA Headquarters: Mutual Cooperation and Agreement on MoU Reached

A delegation from the Trade Development Authority of Pakistan (TDAP) visited the headquarters of the All Pakistan Outdoor Advertisers Association (APOAA) to assure full support for the growth and promotion of the outdoor advertising industry.

Director General TDAP, Rafia Syed, accompanied by a team of directors, was received by APOAA Founder & Chairman Mian Muhammad Rafique and members of the Executive Committee.

During the meeting, discussions focused on key issues facing Pakistan’s outdoor advertising sector, including growth strategies, international exposure, and expanding commercial opportunities. Both organizations agreed to enhance mutual collaboration and sign a Memorandum of Understanding (MoU) in the near future.

Speaking at the occasion, DG TDAP Rafia Syed affirmed that TDAP would provide all possible assistance to support the outdoor advertising trade and APOAA’s development.

Founder & Chairman APOAA Mian Muhammad Rafique welcomed the delegation, highlighting that outdoor advertising plays a crucial role in the national economy and business ecosystem. He emphasized that strong coordination between public institutions and the industry is vital for its progress, describing TDAP’s assurance of support as a promising step.

The meeting was attended by Vice Chairman Mian Naeem Taj, Secretary General Col. (R) Shahid Hassan, and Executive Members Mian Sajid Shehzad, Adeela Noman, Fazal Rabbi, Nadeem Zaeem, alongside other officials.

Both organizations concluded by committing to maintain continuous dialogue to drive industry growth, create new business opportunities, and strengthen bilateral cooperation.