All stakeholders of the Out-of-Home (OOH) industry expressed their full confidence in the All Pakistan
Outdoor Advertising Association (APOAA). Senior members of the industry participated in the MYB OOH Media Awards unveiling 2026 ceremony held at the Lahore Chamber of Commerce and Industry. The event was organized by MYB’s Chaudhry Irfan Yousaf and Chaudhry Imran. Distinguished guests included APOAA Chairman Mian Muhammad Rafique, senior leader Imran Jaffery, senior advertiser Chaudhry Liaquat, Nisar Ahmed (former Ad King), and Sharif Sahib (Master Publicity).
The primary objective of the event was to honor and recognize the pioneers, senior members, and emerging advertisers of the OOH industry, while appreciating their contributions. Industry pioneer advertiser Imran Jaffery, in his speech, stated that 25 to 30 years ago, they had worked to bring respect to this industry, but there were always some gaps. However, with the establishment of APOAA and the leadership of Mian Muhammad Rafique, those gaps have now been effectively addressed.
APOAA Executive Member Fahad Sheikh said that digital media is overtaking traditional newspapers and TV channel advertising, but outdoor media is set to become a central pillar of advertising in the near future. Therefore, the responsibility of APOAA is becoming even greater. He also announced that APOAA membership has officially begun and invited all stakeholders, along with district and provincial associations, to join.
In his closing remarks, the Chairman of APOAA expressed special thanks to MYB for their warm hospitality and affirmed that APOAA will stand shoulder to shoulder with all associations and advertisers whenever needed.
