Islamabad: A delegation of the All Pakistan Outdoor Advertisers Association (APOAA) participated in the Pakistan Economic Summit 2026, held at the Jinnah Convention Centre under the auspices of the United Business Group (UBG) and the Federation of Pakistan Chambers of Commerce & Industry (FPCCI).
The delegation was led by Founder & Chairman Mian Muhammad Rafique and included Senior Vice Chairman Mian Muhammad Naeem Taj, Secretary General Lt. Col. (R) Shahid Hassan, and Executive Member Nadeem Zaeem.
Speaking to the media at the conclusion of the two-day summit, Founder & Chairman Mian Muhammad Rafique said that despite the rapid advancement of artificial intelligence, Pakistan’s outdoor advertising industry will continue to compete strongly with digital media. He emphasized that with business-friendly government policies, the sector has the potential to double its current revenue while making a greater contribution to the country’s economy, investment, and employment.
